Video Storytelling Workshops

Turn research, insight and evidence into stories people remember
Authentic Video delivers practical workshops for research, insight, marketing and organisational teams that want to communicate findings with greater clarity and impact. The workshops combine documentary thinking, accessible production techniques and AI-supported tools to help teams create stronger video-led communication.
Practical Tools
  • Authentic Video delivers practical video storytelling workshops for research, insight, marketing and organisational teams who want to communicate findings with greater clarity, emotion and impact.
Enable Teams
These workshops help teams move beyond standard presentations and learn how to use documentary-style storytelling, video clips, AI-supported workflows and simple production methods to bring human stories to life.
Powerful Communication
If you are presenting research findings or customer insight to leadership and stakeholder groups, the workshop gives your team a framework for transforming evidence into compelling video-led communication.

Why video storytelling matters

  • Research and insight teams often uncover powerful human stories. But when findings are reduced to reports, slide decks or summary presentations, much of the emotion, nuance and lived experience can be lost.
  • Video storytelling helps audiences see and hear the people behind the findings. By combining real voices, documentary structure, visual evidence and clear narrative thinking, it can make insight more memorable, persuasive and actionable.

What the workshop covers

The workshop can be tailored to your team, project and level of experience. It usually includes practical training in:
  • Identifying the strongest human stories within research findings
  • Moving from evidence and themes to a clear narrative structure
  • Planning an insight video, documentary segment or video-led presentation
  • Using interview clips, fieldwork footage, still images, narration and simple graphics effectively
  • Applying AI-supported tools to scripting, storyboarding, summarising and editing workflows
  • Avoiding common problems that make insight videos feel too long, unfocused or generic
The emphasis is not on expensive equipment or complex production. It is on helping teams make better decisions about story, audience, structure and impact.

Who it is for

Video Storytelling Workshops are designed for:
  • Market research and insight teams
  • Qualitative researchers and consultants
  • Customer-experience and design-research teams
  • Social researchers and evaluation teams
  • Government and not-for-profit organisations
  • Marketing, communication and strategy teams
No advanced production experience is required. The workshops are practical, accessible and designed around the kinds of projects teams are already working on.

Workshop formats

Workshops can be adapted to your team’s experience, objectives, available time and current projects.
Half Day
A focused introduction to video storytelling principles, narrative structure and practical tools. Best for teams seeking a shared foundation or an overview of the approach.
Full Day
A more detailed and practical session combining instruction, examples and hands-on activities. Best for teams that want to apply the framework to their own research or communication challenges.
Multi-Session Masterclass
A deeper program delivered across several sessions, allowing participants to develop skills, complete practical exercises and receive feedback over time.
Best for organisations building an ongoing internal capability.
Tailored in-house training
A workshop designed around your organisation, team, audience and preferred methods. Content can be adapted to existing research processes, technology and communication needs.
Project-based workshop
A practical session centred on a specific research project, presentation or video output. Participants work toward a concept, structure, script, storyboard or production plan they can continue developing after the workshop.
Delivery options
Workshops can be delivered face-to-face or live online.

What participants take away

Participants leave with a practical framework they can apply to current and future projects.
Depending on the workshop format, this may include:
  • A clear video-story concept
  • A narrative structure built around the audience and communication objective
  • A draft script, storyboard or paper edit
  • A plan for using existing interviews, footage and research material
  • A repeatable workflow for developing insight videos
  • Greater confidence in using AI to support—rather than replace—human judgement and storytelling

Ideal for projects such as:

  • Market research debriefs
  • Customer-insight presentations
  • Internal strategy and innovation workshops
  • Government and social-research communication
  • Stakeholder-engagement findings
  • Conference presentations and research showcases

Build your team’s video storytelling capability

Whether your team is preparing a research debrief, developing an insight film or exploring more effective ways to communicate evidence, the workshop can be tailored to your objectives, experience and current projects.
Tell us briefly about your team and what you want to achieve, and we can discuss the most useful workshop format.